Gone are the days when backlinks and keyword placement guaranteed success in SEO. Google Search results in current times have become more timely, personalized and accurate than before.
We will try and examine the key SEO trends which can modify you to urge an image of wherever SEO is headed.
The increasing importance of Voice Search
According to Google, one out of every 5 search comes from voice queries. Voice activated good speakers like Amazon Echo and Google Home square measure on the increase. Google recently released Google Assistant for android devices. This is important as a result of contrary to general belief, the adoption of voice search will happen on mobile devices.
As the accuracy of voice assistants grows in importance, we will find more and more people utilizing voice search for timely search queries.
Optimizing your strategy for voice is crucial in current times.
You may be needed to focus additional on long tail keywords, syntax used in daily language and well-structured content.
In the last few years we’ve seen an amazing growth of featured snippets displayed in search results. In current times, around 30% of search queries on Google have instant answers in the form of featured snippets. Use of structured information and accuracy of instant answers can more modify it to be a significant issue for ranking. This trend goes to rise within the kind for letter of the alphabet & A content that offers short answers in response to long tail search queries.
SEO’s pay additional attention to structure and information of content that makes it easier for Google to hold necessary info for featured snippets.
The importance of mobile SEO
There has been a massive increase in the number of mobile phone users in the last decade. Today, over hour of the searches come back through itinerant. Hence, there has been a shift within the mobile initial index. In the coming back times, Google will rank pages based on the mobile version of the page.
This algorithmic program amendment would possibly flip page rankings the other way up.
SEO’s adopt AMP (accelerated mobile pages) and optimize the user experience for mobile right from page load time to information architecture, navigation and design.
Preference for user experience
Today users want immediate result for their search queries, irrespective of the device they are using. Google studies have found that sites that take more than 3 seconds to load lose about 40% of visitors. A proper navigation structure is essential in order to keep the users engaged on your site. A good user experience is far more important than your site’s speed. Google has made it clear that a good user experience is a criterion of their ranking.
Optimization for intent
Google integrates AI (Artificial Intelligence) into its search algorithm results so that it can incorporate historical information, present context and the intent of the query to the user in the fastest way possible. Keyword intent is one of the important criteria for ranking a webpage. For Keywords with buyer intent, Google with prioritize ecommerce websites instead of other media outlets. This motive behind it is that the searcher is looking for buying a product and not for searching information. For keywords with intent to find information, Google will prioritize credible media sites.
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